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Medium format advantages

When image is everything, bigger is always better. The 21st century imaging world is awash with pixels on popular mass-produced capture devices from smartphones to DSLRs. And they do a good job – within defined boundaries of expectation.

In these circumstances there is a commercial imperative to see the bigger picture and embrace the bigger pixel solution.

If you are a quality-fixated photographer working at the top of your game for perfection-driven clients, or on personal projects that serve to both underpin and promote your own unique craft and creativity, then there is never going to be room for equipment compromise.


What is medium format?

Medium format historically refers to the 120 size film format that was used in the Hasselblad V System cameras.

It was much larger than the standard 35mm format and offered a superior image quality thanks to the high quality lenses and the larger image area of the film.

In digital photography, medium format refers either to cameras adapted from medium format film models, or to cameras making use of sensors larger than that of a 35mm film frame.

Not Just Megapixels

Even though our sensors offer some of the highest pixel count available today, it’s not just the density of megapixels that sets a Hasselblad image apart from the crowd. For any camera sensor, the physical size of its pixels governs the amount of light recorded for each one. Most sensor manufacturers are now using micro lenses on their pixels to maximize the light collected and the light gathering power determines the dynamic range of the sensor.

Pixel size and noise level drive the available dynamic range and very simple natural color solution that delivers accurate color recordings regardless of scene, and smooth tonal transitions without any need for multiple color profiles.