Marketing and Social Media Part II: Overdoing it

When you spend more time with facebook than with your camera, I don't care how many likes you are getting something is wrong with the picture

When you spend more time with facebook than with your camera, I don't care how many likes you are getting something is wrong with the picture

I saw this post on Facebook so must be true!

We all have had that experience where someone we know gets caught up in the Fantasy other are advertising on social media. Photographer and models are no different. We have all had those moments where we feel like.... Man how is she getting all the jobs? My pictures are better I have way more likes My website is more professional...
-first off: don't ever compare yourself to the posts of someone on social media, you may as well compare your family to the one in a the Disneyland commercial.

-point number 2... maybe that person is out there shooting because they are out there shooting (working whatever the trade applies) instead of playing on facebook.

About a year ago my wife was looking at the photographer's stuff on facebook and started chatting with one in particular. This person was actually just probing my wife for information on how I run my business... if she'd asked we just would have added her to the news letter or sent her a link to the blog! LOL. But while she was talking to my wife you would have thought this person had found El Dorado She shoots all the time she charges a fortune, she is so busy she can't even do all her jobs... Of course a few weeks later The same person contacts my wife again asking her how I manage to get "so Many" jobs.
 

My latest featured work forlingerie brand LUXXA was virtually 100% achieved through social Media.

TAKE EVERYTHING WITH A PINCH OF SALT!

This goes with conflict to. We all get frustrated! Most platforms have a lovely "block" feature... that may be less fulfilling than explaining to the person how idiotic they are... however it's far more professional and will not make your potential clients feel uncomfortable when they step in the middle of world war III

anger pop art

Be responsive and proactive

Instead of sitting behind your messenger app for the potential client to confirm... GET OUT THERE AND SHOOT. Shoot tests, go take cellphone pics of a location you think would be perfect for the project everything you do that makes their job easier and convinces them you are an expert and a professional, Because between you and me... if they looked at your collection of likes to make their decision they would probably go with a 12 year old girl scout for the job.

You also have probably heard this at every job you have ever had... but this is something the French don't know: BE POSITIVE have an uplifting problem solving attitude, this will not only up your chances with the client but also affect the way you see and run your own business.

All your client is going to care about is the END RESULT so when "selling yourself" on Social Media I find a good strategy to be "under promise-over deliver". It may be harder to start out but you are more likely to knock your client's socks off and not just get repeat business but also have a loyal marketing ambassadorthat will brag about your skills more than you ever could... and when they do it it's fact... when you do it... it's just cyber hot hair also known as BLABLABLA

All your client is going to care about is the END RESULT so when "selling yourself" on Social Media I find a good strategy to be "under promise-over deliver". It may be harder to start out but you are more likely to knock your client's socks off and not just get repeat business but also have a loyal marketing ambassadorthat will brag about your skills more than you ever could... and when they do it it's fact... when you do it... it's just cyber hot hair also known as BLABLABLA

 

Social media is a tool. It can be great to sell your product/service... as long as you are out there providing that product/service other ways... it's just a popularity contest.